Creative Thinking Strategy 8: Find What You’re Not Looking For

When you ignore the unexpected, you miss opportunities for creativity. Giving yourself the freedom to find what you’re not looking for will help you avoid missing such opportunities. Geniuses will often recycle ideas and transform them into something else. Imagineering is a creative thinking technique that has you think about your problem in absurd ways in order to extract the principle behind those crazy ideas. This principle can then be used to reframe or refocus your problem.

Absurd Ideas related to marketing ideas or benefits to joining:

Results, lessons learned, identified solutions:

·                Principle: Need attention grabbing marketing that highlights unique benefits of CAPs

·      Usable ideas after completing this creative thinking technique:

o   Every training (9:30 on Tuesdays) have breakfast for the mentors

o   Instead of puppies, give mentors employee discounts to Rising Roll

o   Huge poster on Heavener Hall or Chalk drawings/writings in front of all the entrances to the building

o   Marketing photo contest among CAPs (i.e. memes, epic national geographic type photos, whatever it is to attract more people to apply). Winner gets a gift card, a free pass to miss a meeting, two days of paid time-off. This photo contest would also raise some thoughts about the overall theme for that recruitment season

o Offer a prize to the mentor who gets the most people to apply.